H e l l m a n n ' s

When Hellmann’s introduced Flavours, it wanted Gen Z to know that mayo was done being a background ingredient. So, it made legendary extra Jesse Heiman the unlikely face of an integrated campaign, giving both overlooked characters #MainFlavourEnergy.

Recognition: Cannes 2026 [1x Bronze, 4x Shortlist], LIA [1x Silver, 1x Finalist], Communication Arts, Applied Arts [6x], and more.