S i c k K i d s F o u n d a t i o n

At SickKids, patients earn Bravery Beads with every procedure they endure. Over the years, more than a million beads have been handed out, yet few outside the hospital have seen one. So when SickKids needed 5,000 new donors to cross the one million monthly donor milestone, we let personal acts of bravery inspire public acts of generosity.

Recognition: Strategy AoY PR Campaign of the Year, Clios Health, One Show, Atomic Awards, SIA, Applied Arts Advertising