E L I M I N 8 H A T E
With over a billion users, Microsoft Word is the world's most popular word processor, but its programming still identifies non-English names as mistakes. We created a custom dictionary of 8,000+ Asian names using a little-known function of MS Word and made it freely available for Canadians to download—normalizing Asian identity for more than a billion users in just a few clicks.
Recognition: Cannes, One Show, ADC, Clios, D&AD, Webbys, FastCo. World Changing Ideas and more